Pirucream successfully participated in the Americas Food & Beverage Show & Conference 2025, held September 10–12 at the Miami Beach Convention Center.

The event was an excellent platform to showcase our products, connect with industry partners, and gather insights for the road ahead.

Highlights of Our Participation

Product Showcases & TastingsAt our booth, attendees sampled Pirucream’s signature cream-filled rolled wafers, along with several new flavor explorations introduced for the first time. Feedback was overwhelmingly positive, especially regarding texture and flavor combinations.

Stronger ConnectionsWe met with numerous distributors, retailers, and foodservice professionals from across North, Central, and South America. Many discussions centered on expanding distribution, product innovation, and joint marketing opportunities.

Brand ExposureThe trade show provided Pirucream with strong visibility. Our presence attracted interest not only from potential buyers but also from media and culinary influencers visiting the show floor.

Learning & TrendsWe observed several emerging trends, including: growing consumer preference for flavor variety, demand for clean-label ingredients, interest in artisanal-style snacks, and packaging that is both attractive and sustainable.

What We Achieved

• Established new leads in targeted growth markets, including export opportunities.

• Strengthened relationships with retail and distribution partners, clarifying terms for collaboration and logistics.

• Evaluated potential product adjustments based on direct feedback—for example, refining flavor intensity and exploring packaging enhancements.

• Enhanced our brand messaging, aligning it more closely with buyer and consumer expectations based on insights gathered at the show.

  
  

Reflections & Next Steps

The Americas Food & Beverage Show 2025 was more than an exhibition—it served as a valuable barometer for where the food and snack industry is headed, and Pirucream left energized. Moving forward, we plan to:

• Launch one or more new flavor variants inspired by the feedback we received.

• Optimize our packaging for both visual appeal and sustainability.

• Strengthen export channels, particularly in regions where interest is growing.

• Expand content sharing (recipes, pairings, origin stories) to create stronger emotional connections with consumers.

We are deeply grateful to everyone who visited our booth, sampled our products, shared feedback, and helped make the trade show a memorable milestone for Pirucream. We look forward to turning these learnings into our next innovations—and to connecting with even more of our community at future events.